I am a firm believer that referrals are the most targetted form of obtaining the right candidate. The chances of getting that right candidate is much much less thru any other forms of search - be it job sites, advertisements or mass mailing....
a reference is an emotional connect - which is win in nature - and hence there are very few people who donot respond to the same....
i came across a neat blog on referral marketing .....recommended reading ..here's the link...
http://blog.referralflood.com/
one of the ideas that that the author propogates is to search for references from amongst your strategic partners ....those with whom you share a common clientele....
for example lets look at "job sites" - for them attracting great resumes and hence building a database is the foundation of success. This is precisely what a recruiter also does - creating great databases by getting in touch with good candidates - so as to fill positions
collaborating with job sites is a 'win-win'...while advertising on job sites is passe....what is innovative is referral advertising ...
Recruiters could post jobs and also provide an interface by which candidates are encouraged to refer other candidates
so whenever you advertise a job on the job site...also have an icon allowing the candidate to refer his/her friend....of course donot forget to mention the goodies the referring individual can get ....
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment